Italy

ROLE
Creative conception, creative direction, UX/UI design

PROBLEM
Citroën was looking for a solution to propose innovative way to order car testdrive.

INSIGHT
Citroën target is mobile first and Amazon has the faster delivery service with PRIME NOW (2h delivery) and orders are very easy to manage trough the mobile app.

SOLUTION
We created a Citroën corner in PRIME NOW application (mobile and desktop) where users were able to order a test drive like a classic product,  receive the car in 2h in front of their house and test it during 1h.