France

ROLE
Creative director

PROBLEM
Mugler produced a very unique brand content on the Alien fragrance, a sci-fi web series called « We’re all aliens » with a strong atmosphere and characters. The brand was looking for a powerful video platform to spread this content a young target (Millenials & Gen Z).

INSIGHT
Amazon Prime video is currently the 2nd SVOD platform in FR with a high reach on Mugler target, it is also the perfect place to embed a qualitative video content and delight customers.

SOLUTION
On a large media activation, we pushed the web serie on Amazon Prime video and created an Alien brand universe on Amazon.fr. Users where able to discover the content and the product on both media and had the ability to write the scenario that will be produced during the second season of the show.