USA, France, Italy

ROLE
Creative conception, UX/UI design

PROBLEM
We wanted to propose to Illumination Studio a disruptive, fun and smart way to promote the movie through Amazon’s platforms.

INSIGHT
Minions are tiny and unpredictable characters, the opposite of Amazon which is a strict and solid structure.

SOLUTION
Create a massive minions takeover  and disrupt the Amazon purchase UX. During one day, they were everywhere on the website and even replace all star ratings by « Minions rating » on worldwide platforms.

AWARDS (so far)
Gold Clios 2017 – MIAs Canada Bronze Award