France

ROLE
Creative conception, creative direction, UX/UI design

PROBLEM
JDE wanted to promote their new aluminium coffee capsules and disrupt the e-commerce coffee market.

INSIGHT
Amazon has state-of-the-art services, including purchasing. This is the case of the device Dash Button, a miniature physical button that allows a user to buy a product from home and receive the product in 24 hours.

SOLUTION
We have created an OR platform on Amazon based on three pillars: The new capsules, the new use of the Dash Button and an integrated gold shop.
For the promotion of the Dash Button, we shot a commercial, highlighting its use and its universe.

RESULTS
The campaign was clear success in terms of branding, brand perception, and sales.

COLLABORATION
Alligator Studio