Italy

ROLE
Creative conception, UX/UI design

PROBLEM
Renault Italy wanted to create an interactive experience out of the ordinary for the launch of the new Twingo GT. A disruptive and ultraconnected experience.

INSIGHT
The male target of the Twingo GT is a big consumer on Amazon and demanding new uses and new technologies, they like to experiment fast purchase solutions.

SOLUTION
Amazon and Publicis came back with an experience never before seen, an ultra-flash product sale. On a platform hosted on Amazon, the new Twingo is in the spotlight, and an interactive video where users can watch the test of the car made by F1 driver Jolyon Palmer. On this video they will be able to buy the driver’s clothes at very precise moments.

COLLABORATION
Publicis Italy